Many bloggers and others have been discussing the success of Jonathan Coulton, “code monkey” turned full time musician. A recent NY Times article highlights what has driving Jonathan’s success - his personal interaction with fans. Many bands may already realize this is the best marketing tool, but this article makes clear what a full time job it can be.
Says Coulton: “People always think that when you’re a musician you’re sitting around strumming your guitar, and that’s your job,” he said. “But this” — he clicked his keyboard theatrically — “this is my job.”