Granted its a week ago, but had to point out another great post by Seth Godin: The Long Tail and the Dip.  He talks about where you want to target a market when starting  a new product or service.

the profitable, successful niche product… Not a product for everyone, certainly, but among those that care and are choosing to pay attention. Pick the biggest market you can successfully dominate, the biggest slice where you can get through the Dip and be seen as the best in that world.

This may be a bit commercial for many bands but its important to think who is your fanbase, who do you appeal too and what kinds of venues, shows, festivals will put you in front of them.