Volume Eleven

Music management trends and tools
in the digital era, for indie musicians

 

Entries Tagged as 'Advice'

Focus on how people are listening to music

September 18th, 2008 · No Comments

I just read a review of Zune vs Nano/IPod.  This review included the following assessment of their respective “genius” tools that recommends other bands, a la Pandora:
Another highlight of the Nano’s makeover is the new “Genius” feature, which is meant to help you put playlists together by taking one song as a starting point and [...]

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Publishing Rights of Band Members

September 4th, 2008 · No Comments

In the digital age of music sharing it may not seem like publishing rights are as important as before, but these rights may become more vital as creativity is easily shared over the net, music collaboration becomes ubiquitous and ownership tracking of such music is refined.
There are no clear answers here - every band in [...]

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New Age Promotion Tools

August 15th, 2008 · No Comments

We have received several different requests for help with new promotion tools, so this spot and the comments attached to it will begin to list out different, new, exciting and potentially useful band promotion tools!
The first one on the list is Twitter.  What the heck is Twitter anyway and how is it useful to you?  [...]

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Who Pays for Gig Promotion Costs?

August 2nd, 2008 · No Comments

from About.com Music Careers:
Who pays for the promotional costs of a show really depends on the kind of deal promoters and bands make between themselves…

If there is to be a flat fee for the show, that the band gets no matter how many tickets are sold and whether the promoter makes a fortune or loses [...]

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How to Have Fans Join Your Newsletter: Give away a song

March 14th, 2008 · 5 Comments

There’s been alot of talk at South By Southwest (SXSW) about giving back to fans. It may seem obvious but for musicians fans are the key to your success, without them you have nothing. They will come to your shows, buy your music, purchase your t-shirts, so be sure to reward them. Too often the [...]

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An Easier (and Cheaper) Way to Sell Your Music Online

February 25th, 2008 · 3 Comments

For those of you looking for a way to sell your music without giving iTunes or others the standard one third cut (or more), check out MixPal. Their MixLink button can be embedded into your own site and fans can click it to purchase albums or single tracks at the price you set. [...]

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Advertising bands on Facebook: Does it work?

February 25th, 2008 · 4 Comments

There’s been some of talk on whether Facebook is a good way to promote shows, taking the place of Myspace or Jambase.
Among its pluses, Facebook allows you to directly target an audience to a degree almost unheard of before. You can specify age ranges, education levels, zip codes, interests, relationship levels (just invite single people [...]

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Getting Ringtones to your Fans

February 20th, 2008 · 3 Comments

I know many bands would like to get ringtones to their fans, and most indie bands would be happy to get them to their fans for free.
Check out the Ringtones section of the Online Tools on this site to read about companies in this field. I recently used Myxer for a band I manage and [...]

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How to get Merchandise to your fans with no upfront costs

February 13th, 2008 · No Comments

One of the issues for smaller bands is covering the upfront costs of purchasing merchandise, and at the same time predicting what kinds of merch their fans will want to buy.
Cafepress.com or Zazzle.com are both options that can alleviate some of these concerns. By using these sites bands can set the prices of their merch [...]

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Getting the most out of your Jambase dollars

February 6th, 2008 · 2 Comments

As many bands may know, Jambase charges a $200 minimum on all email blasts they send out. For venues in most cities this is not relevant because, for example, any email blast in San Francisco will cost you about $270 to start. For venues in smaller towns this may make it not cost [...]

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