ReverbNation.com is a Music 2.0 company that is smartly responding to the changing music business paradigm, and while seemingly developing in an organic matter. They help artists with marketing (and especially fan emails – with their platform to make it easier to maintain emails lists and send emails to fans). An artist’s ReverbNation site acts as an artist’s home base for marketing and promotion across the Internet — be it via social networks, blogs, or the artist’s homepage. Real-time stats then provide a 360-degree view of how the music is spreading, who is listening, and which fans are actually passing it on to their friends and posting it on their pages.
You can also now sell digital music directly from their site, as an alternative to iTunes and others, with more of the $ going to the artists.

Nice article. Here is another, short merch table related piece: http://howtorunaband.com/20...